2. Reasons why I shop


Individual work and plenum


Reflecting on one’s own purchasing decisions


Supplement “Reasons why I buy” per participant




25 minutes

All participants receive a set of supplements “Reasons why I buy”. First, the participants should think about how high the respective purchase price for the specified product was and write the price in the circle in the middle.

They should then assess for themselves the extent to which the individual factors influenced their purchase decision. If a factor did not influence the purchase, it is not checked.

If a factor influenced the purchase, the participants should assess the extent for themselves. The scale ranges from 1 box (somewhat) to 5 boxes (a lot).

After about 10 minutes, the participants come back to the plenum.

Together we talk about the experiences. Important findings are recorded on a flipchart.

Annex “Reasons why I buy”